公司簡介
Founded in 1975, Ipsos is a company of inquiring minds and passionate people giving a voice and shape to the thoughts of millions of individuals around the world. Ipsos is also the only independent, publicly-listed company in its field that is managed by research professionals.
We explore, probe and challenge conventional wisdom. We assess market potential and interpret market trends. We test products and advertising, and help our clients build long-term relationships with customers.
＊ Rank among global survey-based research company: No. 2
＊ Listed on the Paris Bourse since 1999
＊ Number of countries with Ipsos offices: 87
＊ Total number of countries we do research in: 100+
＊ Number of full-time Ipsos employees: 16,000+
益普索成立於1975年，是一個集合眾人智慧並且由一群對行銷研究及市場調查領域懷有熱情的人所組成的公司，提供全世界千萬人的聲音與想法。益普索是全球研究調查專業領域中，唯一由行銷及市場調查專業人士來管理，而且獨立、公開發行上市的公司。 台灣益普索也是台灣唯一通過專業國際市場研究認證標準ISO 20252: 2012的市場研究公司。
我們探討、調查及挑戰傳統，我們評估市場潛能及解釋市場趨勢，我們測試產品及廣告，並幫助我們的客戶與他們的顧客建立長遠的關係。
＊ 全球第二大專案市場研究公司
＊ 1999年7月在巴黎股票上市
＊ 在全球各地超過87個分公司
＊ 全球共有超過16,000名全職員工
＊ 每年執行超過2500萬個訪問
經營理念
We are proud to be an independent survey-based research company led and managed by research professionals.
Our ambition:
to make research one of the primary means to understand contemporary society and economy. And to make Ipsos a strategic partner for those who wish to better understand the world and play an active part in it, with lasting success.
營業性質
- 營業性質：
- 諮詢業者、服務業
- 產業類別：
- 諮詢顧問
- 主要商品服務：
- Ipsos Taiwan is a survey-based marketing research focusing on four specializations:
Ipsos Marketing ～ The Innovation & Brand Research Specialists
Ipsos Connect ～ The Advertising Research Specialists
Ipsos Loyalty ～ The Customer & Employee Research Specialists
Ipsos Operations ～ The Data Collection & Delivery Specialists
在台灣，易普索致力於以下四大專業市場研究領域：
Ipsos Marketing ～ 創新及品牌研究的專家
Ipsos Connect ～ 廣告媒體研究的專家
Ipsos Loyalty ～ 客戶及員工研究的專家
Ipsos Operations ～ 資料搜集的專家
We utilize various traditional and digital, quantitative and qualitative research methods helping our clients collect information they require for decision.
＊ market understanding:
usage & attitude, segmentation, brand positioning, shopper research
＊ new product development:
concept test, product test, packaging/ naming test, pricing test
＊ advertising and communication:
idea/concept test, adv pre & post test, multi-touchpoint evaluation
＊ performance evaluation:
customer & employee satisfaction, mystery shopper research